About us

Clean homes. Cleaner planet.

The story behind Cleanova — and why we're rethinking the way you clean.

 

Our Story

Cleanova was born from a simple frustration: why do the products that clean our homes so often harm the planet — and the people living in it?

We set out to change that. By blending plant-based science with thoughtful design, we created a line of cleaning essentials that work beautifully, smell incredible, and leave nothing behind but a fresh, healthy home.

 

Our Mission

To make sustainable cleaning the new standard — accessible, effective, and beautifully designed for every home.

 

Our Values

🌿 Plant-Powered Every formula is crafted from naturally derived ingredients — gentle on your home, tough on dirt.

♻️ Zero-Waste Mindset Refillable bottles, recyclable packaging, and a commitment to reducing single-use plastic.

✨ Designed to Be Seen Cleaning supplies you'll actually want to leave on the counter.

🤝 Honest & Transparent No hidden chemicals. No greenwashing. Just clean ingredients you can trust.

 

Why Cleanova?

Because your home deserves better — and so does the world outside your door. With Cleanova, you don't have to choose between performance and the planet. You get both.